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Presented in Videodromo (Monterrey, Mexico)

FADE IN:

INT. CULT VIDEO STORE - NIGHT

People are imbibing generously of fancy martinis, but something is weighing ominously on their merriment. Eyes begin to shift toward the staircase as a black-clad man descends. He lifts the brim of his hat slightly and speaks above the din of the crowd with a voice so eerily synthesized that it could not possibly be human.

RUBÉN

The signal must be cut off at the source.

The gathered crowd stares at him, silent and confused. Mere seconds later, another mysterious figure steps upon a rusted, folding chair and screams. He looks like a curator.

THE CURATOR

Ladies and gentlemen, this is piracy in the high frequencies! The battle for the mind of North America will be fought in the video arena, the videodrome! Our impulses are being redirected. We are living in an artificially induced state of consciousness that resembles sleep. Reality is less than television!

Shotgun blasts and deafening explosions from upstairs rattle the building. The crowd is visibly in a panic.

RUBÉN

To become the new flesh, you first have to kill the old flesh.

THE CURATOR

Yes! We are their cattle! We are being bred for slavery. They have us and they control us. They are our masters. Wake up. They’re all about you – all around you. The have created a repressive society and we are their unwitting accomplices.

RUBEN

I have come here to chew bubblegum and kick ass. And I’m all out of bubblegum. Death to videodrome, long live the new flesh!

Presentado en Videodromo (Monterrey, México)

FADE IN:

INT. VIDEO CLUB DE ARTE - NOCHE

La gente está tomando elegantemente unos martinis pero algo les arruina el momento. Sus miradas se dirigen a las escaleras cuando ven bajar a un hombre vestido de negro. El levanta la orilla de su sombrero levemente y habla por encima del ruido del lugar con una voz tan tenebrosa y sintetizada que no parece ser humana.

RUBÉN

La señal tendrá que ser cortada desde la raíz.

La gente se le queda viendo, en silencio y confundida. Segundos más tarde, otra misteriosa figura se sube a una silla oxidada y grita. Parece un curador de arte.

THE CURATOR

Damas y caballeros, esto es piratería en alta frecuencia! La batalla por la mente de Norteamérica será peleada en la video arena, el videódromo! Nuestros impulsos serán re dirigidos. Estamos viviendo en un estado de conciencia artificial inducida que se asemeja al sueño. La realidad es menos que la televisión!

Una pistola dispara y se escuchan ensordecedoras explosiones provenientes del piso de arriba que sacuden al edificio. La gente entra en un estado de pánico.

RUBÉN

Para ser la nueva carne, tienen que matar a la vieja carne.

THE CURATOR

Sí! Nosotros somos su ganado! Nos estan críando para ser esclavos. Nos tienen y nos controlan. Son nuestros amos. Despierten. Todo es acerca de nosotros y lo que nos rodea. Ellos han creado una sociedad represiva y nosotros somos sus complices sin saberlo.

RUBEN

Yo he venido aquí a masticar chicle y patear traseros. Y ya se me acabó el chicle. Muerte al videodromo, que viva la nueva carne!

  • Death to the Demon (production shot). Digital image. 2008.

  • Death to the Demon (Logo 1). Charcoal and pencil on paper. 2008.

  • Death to the Demon (Logo 2). Paint on paper. 2008.

  • Untitled (Gold eXistenz). Spraypaint on canvas. 2008.

  • Untitled (Silver eXistenz). Spraypaint on canvas. 2008.

  • Death to the Demon (installation view). Video. 2008

Upcoming Exhibitions

Coming soon.

Past Exhibitions

HYPER SHOW

Misael Torres

20 May 2010 - 19 Jun 2010

YAUTEPEC DF

Pickle and Purl

Daniela Edburg

08 Apr 2010 - 08 May 2010

YAUTEPEC DF

Deceive, Inveigle & Obfuscate

Joaquin Segura

27 Feb 2010 - 27 Mar 2010

YAUTEPEC DF

SHOOT

Thomas Jeppe, Jason Nocito, Ola Rindal, Paul Schiek

16 Jan 2010 - 13 Feb 2010

YAUTEPEC DF

Asesinos

Artemio, Ruben Gutierrez, Ximena Labra, Mark Powell, Joaquin Segura, Marion Sosa

11 Dec 2009 - 15 Jan 2010

Live With Animals Gallery
210 Kent Ave.
Brooklyn, NY 11211

Dysfunctional Fun

Abe Atri

05 Nov 2009 - 23 Jan 2010

E/S/P @ DRGN (Merida 109)

Inferno

Bijoux Altamirano, Artemio, Diann Bauer, Micah Ganske, Christopher Garrett, Evan Gruzis, Rubén Gutiérrez, Selena Kimball, Robert Lazzarini, Enrique Marty, Kembra Pfahler, Fay Ray, Colette Robbins

31 Oct 2009 - 19 Dec 2009

YAUTEPEC DF

The Gods We Are

Raul De Nieves, Cameron Michel, Rachel Nelson, Micki Pellerano, Vashti Windish, Eric Z

27 Aug 2009 - 26 Sep 2009

YAUTEPEC DF

Gesamtkunstwerk

Artemio

23 Jul 2009 - 15 Aug 2009

YAUTEPEC DF

CHPPDNSCRWD

Los Mediáticos, Joe DeNardo, Sam Ott, Leo Marz, Hazel Hill, Lázaro Valiente, Fat Mariachi, Daniel Habif, Taquitojocoque

18 Jun 2009 - 18 Jul 2009

YAUTEPEC DF

Glass Tower

Christopher Culver

16 May 2009 - 11 Jun 2009

YAUTEPEC DF

I Don't Do Crowds

Nini Blancq-Cazaux

23 Apr 2009 - 24 May 2009

E/S/P @ Gulie (Tamaulipas 45)

There's Nothing You Can Do That Can't Be Done

Ichiro Irie

09 Apr 2009 - 26 Apr 2009

YAUTEPEC DF

Home of the Brave

Mark Powell

26 Feb 2009 - 28 Mar 2009

YAUTEPEC DF

Noah Sheldon: Portrait Studio

Noah Sheldon

22 Jan 2009 - 14 Feb 2009

YAUTEPEC DF

Mummy Dearest

Marion Sosa

13 Nov 2008 - 13 Dec 2008

YAUTEPEC DF

Long Live the New Flesh

Ruben Gutierrez

18 Oct 2008

Videodromo (Monterrey, MX)

Death in the Open

Tatiana Musi

07 Oct 2008 - 01 Nov 2008

YAUTEPEC DF

To Crumble The Crust of This Damned Planet Earth

Rubén Gutierrez

03 Sep 2008 - 25 Sep 2008

YAUTEPEC DF

Candy

Moli Moli, Emily Ryan

31 Jul 2008 - 23 Aug 2008

YAUTEPEC DF

Tomorrow is a Highway, Fuck Your Sunset

Peter Hurley, Morgan Manduley

03 Jul 2008 - 24 Jul 2008

YAUTPEC DF

Stock Show

Metapong

28 May 2008 - 21 Jun 2008

YAUTEPEC DF

House as Speaking Organ

Daniel Perlin

08 May 2008 - 22 May 2008

YAUTEPEC DF

Lone Rider

Jorge Castellanos

17 Apr 2008 - 03 May 2008

YAUTEPEC DF

LIBR3

Colectivo E3

06 Mar 2008 - 05 Apr 2008

YAUTEPEC DF

Ashley Macomber

Ashley Macomber

17 Jan 2008 - 16 Feb 2008

YAUTEPEC DF